The Innocents (Miami Ad School)

 
 

Shapeshifter Campaign Insight

For better or worse, conspiracy theories run rampant, and millions of people are entertained by them, yet they’re a subject that is seldom confronted or even acknowledged at a mass scale…so maybe the tin-foil hats may be onto something, haha! So, next time you’re online, do your research lol. Google or YouTube “Shapeshifter,” “Reptilian,” or even the classic “Illuminati,” and loads of content should appear, some videos with millions of views and comments both supporting and denying them. Since this show is about shapeshifting, there is a fringe audience that is probably tired of watching grainy footage of Beyonce or the British royal family’s faces morphing in slow motion, that are eager for something new.

Execution 1: Fame Monster

No risk, no reward, am I right? Ok, here’s the hook on execution 1. While these are hot topics at a street level, the celebrities actually accused of being Illuminati or shapeshifters or reptilians never clap back. Wouldn’t that be something? To get them to go along with these theories in a campaign? To egg the theories on and most importantly, turn heads. Here’s how this would come to life!

  • A series of ads with celebrities accused of being shapeshifters saying stuff like, “Even lizards fall in love” or “We may be cold-blooded, but we have feelings too, you know?” It would be a light, funny way to make fun of the accusations while bringing attention to the show.

  • People either firmly believe in or deny these theories; it is a deeply polarizing topic. Our implications would be of course, sarcasm, that said, if the right ambassadors join the campaign, it could lead to public discussion on a mass scale. Like maybe some people might get the joke and their worldview may be softened a bit…ideally.

  • Hashtags: #lizardlove #nobodysinnocent #overlordlove

Execution 2: Snakeskin App

Entertainment can be educational, and education should be entertaining. Our next execution would be an informative camera app promoted by Netflix. It’s integrated with the platform, so you must have a Netflix account to use it. This could lead to more subscriptions. Here’s how it works:

  • Enter your details and answer the in-app questionnaire

  • Receive which character on the show you are and a list of current and historical figures who share your birthday/astrological sign.

  • Activate camera (Selfie mode, of course)

  • Scroll through filters that blend your face with these characters or figures or a series of lizards and other creatures.

  • Point your phone camera at your face and stick out your tongue. Notice anything different? Oh yeah, it’s forked, and your pupils are vertical like a snake’s … hisssssssss!

  • The app also activates hidden Easter eggs at historical monuments to reinforce the idea that they’ve been your overlords for years!

LEt’s Use Me As An Example

  • Sign: Gemini (Def a snake)

  • Date of Birth: June 17th (Venus Williams, Kendrick Lamar, King Edward I)

    Fun Historical Events This Day

  • 1462 Vlad III (The Impaler) attempts to assassinate Mehmed II (The Night Attack), forcing him to retreat from Wallachia (Any Castlevania fans out there?)

  • Edwin Land invents the Polaroid camera